ABOUT

Concept for the racing event of the year in São Paulo. Our client Meliá Hotels Brasil required a new graphic strategy for the FORMULA 1 GRANDE PRÊMIO HEINEKEN DO BRASIL 2017. Our client offers its guests an unforgettable experience where they combine the quality of a great service so its guests can enjoy the best automobile event of the year. We're showing the iconic Ponte Estaiada as a symbol of São Paulo city.

Execution in digital channels and print media.