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In Latin America the use of WhatsApp has practically replaced texting. Just in Argentina, 84% of cell phone owners use WhatsApp as their main messenger channel, so nowadays, conversations via this app are part of daily life and go through mostly all social interactions. From meetings, collections for gifts up to chats of school´s parents, this way of communication has its own codes and etiquette where we feel comfortable and safe, because it represents a friendly mode of communicating, practical, free, and easy to use. These same attributes are now offered by the new Itaú Chat Account: the first bank account in Argentina to be opened, operated, and closed directly via WhatsApp, free of charge for life and without the need to download any app, resulting in a totally innovative and unique product on the market. The campaign, created by Grey Argentina, is anchored in two presentation spots and a promo that, with humorous tone and dizzying script, tour the most recognisable places of our interactions at WhatsApp, highlighting how it is possible to use that same familiarity to conduct banking operations.