ABOUT

THE CHALLENGE:
We will all experience disability at some point in our lives. Today, 60 million adults in the US live with a disability. That’s 1 in 4! Yet, rarely products and experiences are designed with this community in mind.


THE INSPIRATION:
Degree, the world’s #1 deodorant, has an inclusive purpose – “To inspire confidence in everyone to move more.” The brand recognizes that movement matters for both physical and mental health, but the product itself wasn’t accessible to people with a disability.

We believe that inclusive design is simply better design. We set out to not only make Degree deodorant accessible to everyone, however they are able to move, but to start a revolution in product design.


THE IDEA:
Our aim was to “build with, not for.” Together with an inclusive team of designers, engineers, occupational therapists, psychologists, disabled consultants, we created Degree Inclusive, the world’s first deodorant for people with visual impairment and upper limb disabilities We reframed disability positively within the media and challenged conventional design by getting the world excited about the first deodorant designed for people living with disabilities by people living with disabilities.


THE GROWTH:
As GLAMOUR put it "Degree just made history by announcing the world's first adaptive deodorant".

The launch reached 2 billion earned impressions in the first 12 days, and hit major news media across US and Europe like Good Morning America, Wall Street Journal, ABC News, Fast Company, ELLE, Allure, Glamour, Daily Mail and The Independent.

Organic engagement with the whole Degree brand doubled.

The disabled community responded in droves - testament to just how ground breaking this launch is. An example of one of the powerful messages of hope and celebration

“OMG! Every single day that I put on deodorant I think about how hard it is to get off the cap and how they could make it so much easier!”

Most importantly, thanks to Degree Inclusive, the work to make more personal care products accessible and inclusive, has now begun in both Haircare and Skincare categories.