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An exhibition and corporate partnerships event highlighting the benefits of electric vehicles.

In conjunction with the Futures Museum*, this event was devised to engage both corporate attendees and public visitors alike. Along with an industry conference, an interactive and highly visual exhibition was also planned. It required an identity that reflected the cutting-edge nature of the technology and the benefits attached to it.

A language was developed that reflected the brand of each of the exhibitors, whilst also maintaining a consistent look and feel in line with the overall exhibition. Custom iconography, tech-led colour palettes and dramatic photography all helped to draw the viewer in. Display graphics helped to both reinforce the visual identity internally, with external promotion provided through highly covetable and collectable A0 large format posters.

*The Futures Museum is a conceptual organisation