Brand repositioning for Bass. Aiming to diversify their product line, so as to appeal to the 'cognoscenti', mainstream drinkers and the next generation of responsible consumers. Through leveraging the brand equity of the Bass marque, the relatable heritage and legacy of the brewery is communicated to a 21st century market.
Project X — a craft beer brand which uses playful and irreverent visual messaging based on mystery and urban myths. Executed through the use of message codification such as censorship, classification and covert forms of communication. Bold and vibrant colourways help to enhance visual impact in retail environments.
Product availability will initially be restricted to a curated list of retailers, pop-up bars at targeted venues and exclusive launch events.
See more on my Behance —