ABOUT

I developed a concept car which integrated with the standard model and offered dog owners a series of practical and
innovative features. The production stage led to me furthering relationships with bespoke automotive detailing specialists and constant contact with the client to ensure that the new parts were manufactured in line with the design of the original vehicle. I created a brand for the variant and applied it to the key fob, tail gate and marketing collateral.
The X-Trail 4dogs was a hit with journalists and dog owners, with positive reviews of the car. The video post has over half a million views on the Nissan YouTube channel alone, with many other social influencers racking up hits too. Nissan are so happy with the result of the media-friendly model, that they are currently planning a production version to go on sale as an option for dog owners.