ABOUT

The brief was to make the vehicle a focal point of a party. I developed an ambitious list of mobile party ideas, many of which the client couldn’t resist. Innovation was key to the activation, so they were looking for world firsts. On approving the concept, the client pushed for a launch at the UEFA Champions League football final in Berlin. The PARTe-VAN
sat outside the Olympiastadion and featured a rooftop DJ booth, sound system, automated cocktail maker, LED dance
floor, Augmented Reality screens and the world’s largest solar-powered disco ball ! There was also a silent disco option, complete with headphones and branded LED wristbands for events where the sound system couldn’t be used.