ABOUT

I pitched the VR pit stop concept to Michelin, whom I had convinced to use interactive engagements, rather than put tyres on supercars. The engagement ran at Goodwood Festival of Speed for four days and was a huge success across the event. It increased dwell time from last year's event and was shared on Michelin's social media channels. The experience itself was immersive and gave guests real insight into the high pressure world of top-level motorsport. I designed it to be inclusive by using a scripted explainer section, so that anyone could enjoy it without needing prior knowledge of pit stops.