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Post-it Brand by 3M is demonstrating the sticking power of its Post-it Super Sticky Notes by creating a game of virtual tag on TikTok via independent agency Dig.
Post-it Super Sticky Notes have 2x the sticking power compared to an ordinary sticky note and can stick and re-stick to multiple surfaces. Dig has leveraged the platform to its full potential, by working with some of Australia's top TikTok creators to join in the game. Each has shown off their unique skills and talents, from gymnastics, to make-up artistry, to pottery, while continuing the "tag" game seamlessly through clever use of TikTok transitions and the stitch feature. Each film that forms part of this campaign features a stand-out Neon Green Post-it Super Sticky Note stating “You’re it!”