Ovidiu Eftimie Motion Graphics Designer /​ VFX Artist

ABOUT

The immersive space was developed within the gallery of the Arad Museum of Art and is dedicated to one of Theodor Aman’s paintings – “Oxcart in the Landscape” (1878). Theodor Aman (1831 - 1891) was the first Romanian representative of modern art and one a pioneering figure in the modernization of Romanian art

The installation invites audiences to explore hidden layers of Aman’s work or engage in its reinterpretation through interactive digital content. It features two projection surfaces—one on the wall and one on the floor—creating a deeply immersive experience that contemporizes and expands the viewer’s understanding of the original artwork.

A network of connections from Aman’s brushstrokes grows to form a dense swirling point cloud. This flows onto the gallery floor, transforming into an interactive river of color that responds to the viewer's presence and movement.


Creative & Art Direction:
Ovidiu Eftimie
Mihaela Kavdanska/ KOTKI visuals

Concept & Interaction Design:
Ovidiu Eftimie
Mihaela Kavdanska/ KOTKI visuals
Florian Weinrich

Motion graphics & 3D animation:
Ovidiu Eftimie

Generative Animation:
Florian Weinrich

Interactive coding & development:
Florian Weinrich

Technical configuration:
Ovidiu Eftimie
Florian Weinrich

Technical implementation:
Ovidiu Eftimie
Florian Weinrich
Rudy Veres

MADEIT CREDITS

  • Arad Museum of ArtClient
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