ABOUT

Start-up brand PowerMeals, came to us with a new delivery ready meals concept for the Swiss market, about to be the first of its kind in Switzerland.

Our Challenge: With a well-thought through product strategy the existing branding was letting it down. Our task was to create a clear brand strategy, supported by ownable and iconic brand assets to support the customer journey and wider brand touchpoints.

Our Solution: Smart, simple brand strategy. We created a brand proposition, personality and values, representing PowerMeals existing ethos, brought to life with clean, modern graphics and a fresh, bold brand colour palette. The existing power brandmark was tweaked and crafted into the logotype, providing the brand with an ownable assets that can flex across photography, iconography and social, ensuring a recognizable and cohesive identity.

Our Results: With an official launch in July, its early days, but with such savvy entrepreneurs driving the brand, we’re sure of success.