ABOUT

For Soy & Bloom, I led the comprehensive development of the brand, from crafting the brand identity to designing the website. My responsibilities included creating product names, establishing photo direction, and ensuring a cohesive aesthetic that resonates with the target audience.
Brand Identity: Designed the logo, color palette, and typography to establish a cohesive brand presence.
Product Names: Created distinctive names such as Cozy Paws, Serene Llama, Petal Charm, and Baroque Glow, ensuring they align with the brand ethos.
Photo Direction: Developed visual guidelines for product photography to enhance the overall aesthetic and appeal.
Website Design: Crafted a responsive website that effectively showcases the product line and enhances user experience.