ABOUT

Client -
Shoeni

Project -
Shoeni has been created to appeal to children and parents alike, providing customisable, scratch proof and reflective school shoes that are unisex. All Shoeni school shoes are black regulation on the outside, however the pattern and design of the inside of the shoes can be chosen by the children. This Shoeni procedure ensures that the children choose their shoes purely on the fit and feel of shoe, as opposed to becoming distracted by embellishments, before they customise the inside of the shoe. Once the child has picked their favourite pattern, Shoeni provides matching insoles, shoe lace charms and reflective backpack badges, to keep them safe, happy and entertained on their walk to and from school.