ABOUT

Working within the Aurora brand guidelines, Otter Labs were tasked with creating a social campaign for the Group's new pay rates.

Otter created a very graphic, highly impactful design utilising the Group's (already designed) icons to create a strong design that cut through the usual care advertising.

The campaign ran nationally across Facebook, Instagram and Youtube, in both static and animated forms.

The results have seen engagement across all channels, together with an increase in followers and applications.