About me

I am an experienced creative director (CW), strategically focused.

I was a founder and Executive Creative Director of one of the hottest indie creative agencies in Spain: REMO.

I've produced award-winning works for film, print, radio, OOH , digital...

Experience working with big agencies for international clients and also for local low-budget projects and start-ups.

One of my TV commercials for Mitsubishi Motors was awarded as the 3º best commercial of the last 25 years in Spain and Latin America for a board of journalists.

Two brands I worked for as Creative Director in REMO, Mitsubishi Motors and Calle 13, were chosen as 2 of the 23 most creative by the Spanish Creative Club.

Strong in:

Creative strategy. Synthesizing planner's insights and cultural zeitgeist into a creative platform that can provide a big, bold and provocative concept.

Storytelling. Finding the intersection of the brand with human truths to create ads and content that entertains, inform and inspire along the path of purchase.

Concepts: I use to work with DC, planner and account lead for finding that concept and developing it in the most sparkly and effective way.

Big ideas: instead of a range of little short-term ideas, I believe in the power of the Big Ideas, which light the path and can be developed in any media and size.

I use to work with an AD, Marga Lainez.

Also, we can join teams with different specialists for each project.