ABOUT

West Ham are an iconic London football team, with a long and proud history, competing in the English Premier League.

As a top-flight club, the fans need a world class digital fan experience.

FIRST UK IN-APP NATIVE RETAIL
West Ham were the first UK football club to deliver a native in-app retail experience. This means that the purchase journey is smooth, seamless, and makes for easier purchasing, with Apple Pay and Google Pay built in.

Ordering the latest merch is done in just a few simple taps, making life easier for users and increasing conversion for the Club.

DESIGN DETAIL
Features like the data-rich live match centre and the varying website themes to match the kit on the pitch are some of what set this project apart. Along with an easter egg of iconic bubbles, there is surprise and delight baked in.