Oscar 'Fred' Preston Marketing & Brand Creative

ABOUT

Borne out of Fill n Squeeze (a baby weaning product), Nutripouch was set to be an adult adaptation of it's patented refillable-pouch. I was responsible for:

Creating brand guidelines after measuring our target demographic via market research
Design the new, bigger pouch and new bigger filling gadget; essentially product development and 3d design
Designing packaging
Writing, designing and editing a feature-length Recipe Book
Designing visuals for the Facebook, Instagram
Co-ordinating events and design posters and leaflets
Producing Stock imagery for all of the above
Producing short videos for Youtube and Facebook to gain key exposure via boosted posts and sponsored advertisements
Training and managing the team as it more than doubled during my time there.

Date created: April 2016 2016-04-01T00:00:00+0100
Date published: 13 October 2017 2017-10-13T12:07:45+0100

MADEIT CREDITS

Nutripouch Launch: Product design, packaging, events, publicity, social media

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