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Bringing Georgia’s leading water brand - Back to the source

Juvenile water, rising from the depths of the Caucasus Mountains, enriched with more than 60 unique minerals and famed for its distinctive taste; Borjomi is a Georgian legend. The brand challenge was to marry undisputed heritage with premium positioning, drawing on Borjomi’s roots with a clear eye on the future.

A deer of distinction

Legend has it that a wounded deer discovered, and was healed by, Borjomi’s rejuvenating water. The deer is our hero and with a suite of contemporary assets – including a commissioned illustration of the famous mountain spring – carries the weight of the water’s legacy. A Masterbrand system works across core SKUs and NPD rejuvenating the brand and creating a future facing identity as distinctive as the water itself.