ABOUT

Ordnance Survey is an iconic British brand with more than a hundred years’ heritage. We’re fans at Lark — there’s a collection of OS Explorer maps, complete with rainproof cover and integrated compass, in the studio library. So this project, for the OS Learning and Development team, was a proper treat. Faced with rolling out a new company-wide programme, the department wanted to build on the existing OS brand to create something that would engage employees and show off their values and culture.

Thinking

The brand’s existing Learning and Development materials were well designed, clear, and consistent. But for internal audiences, they felt a bit cold. There was nothing to distinguish them from external messaging, which meant they sometimes went unnoticed by staff. And the department wanted to do more to convey their purpose, services, and values — and ultimately, appeal to people at OS.

Outcome

We introduced bespoke patterns, illustrations, and icons to create an ownable extension to the OS brand. It’s all about people, with warm touches that embody the values of Learning and Development and appeal to staff. And just as importantly, it’s still recognisably OS.