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Native engaged Orange Bird – Sustainability Marketing Agency to help develop marketing communication materials for changemakers who want to support catalytic climate projects within their supply sheds; and ultimately pave the way for B2B partnerships that create positive change for the planet and communities.

Goal #1: Refine Native’s core messaging
Native needed a clear and concise value proposition to connect with a target audience of purpose-led brands and embody Native’s mission for catalytic climate action.

Orange Bird helped by:
>Analyzing the industry landscape and lasering in on Native’s differentiated value for purpose-driven brands
> Conducting branding workshops to pinpoint Native’s distinct values, voice, and approach
> Working with the Native team to craft a focused B2B message
> Aligning and refining Native’s content to focus on B2B collaboration via the Native website, event materials, and materials for supporters, project partners, and internal stakeholders

The Result:
Native’s B2B audiences quickly learn why Native is unique and how they can partner with Native to support high-impact climate solutions.

Goal #2: Redesign Native’s website
Native’s previous website contained volumes of informative content, but in a variety of styles and aimed toward both individuals and businesses. Native’s primary audience – purpose-led brands – were easily confused about how to navigate the site and accomplish their goals.

Orange Bird helped by:
> refocusing the message in an immersive homepage
> creating clear and inviting calls-to-action
> developing a more intuitive navigation experience
> building key landing pages
> crafting compelling content and inviting design
> performing technical updates for improved site speed and search engine optimization
> configuring tracking so that meaningful metrics can be effectively measured and optimized

The Result:
The updated website showcased Native’s expertise, scientific rigor, and impact, while inviting and assisting visitors to take action.

Bounce rates of key pages were reduced on average 46%
Desktop page speed improved 111%
Mobile page speed improved 67%
Contact Goal completions increased 328%

Goal #3: Coordinate and promote Native events
Native wanted their community to be able to easily learn about the events Native is involved in. The company also wanted to offer several webinars to share thought leadership, generate leads, and build partnerships.

Orange Bird helped by:
> Developing website functionality to showcase events in which Native participates
> Developing communication templates to support event promotion
> Coordinating technical aspects of webinars using Zoom
> Creating email campaigns to invite Native’s network to their webinars
> Polishing webinar slide decks and visuals
> Creating and publishing social posts to encourage registrations
> Developing a promotion kit to support co-panelists

The Result:
Native’s community can easily learn about events and opportunities to meet, learn, and contribute to climate action together. Successful webinar events have helped Native achieve their goal of advancing conversations about a contribution-based approach to climate finance. Orange Bird helped coordinate and promote an open-invitation webinar that organically generated 69 highly targeted and engaged leads and another private webinar that helped build awareness and advocacy among the supporter community for a specific climate project.

Goal #4: Showcase the impact of Native’s climate projects
Native’s climate project overviews were informative and detailed, but lacked a consistent structure and compelling calls to action.

Orange Bird helped by:
> developing an interactive digital globe where visitors could find projects by region
> creating new pages to highlight projects by type
> developing a project overview template to showcase projects in a consistent and digestible > format with descriptive and engaging content and clear directions about how to take action

The Result:
Potential supporters can easily find the projects they care about most, understand their impact, and take action to get involved.

“Orange Bird is swift, clever, and at once a great listener and a firm expert leader. They hear what we need and bring their expertise to deliver it. Well. And quickly. Every time.”

Jennifer Cooper,
VP Client Strategy,
Native