ABOUT

Created a new face for a local organic food delivery service, successfully launched in 2012. Originally the business was built by one man on his own, and he stayed true to a core vision, which was inspiring. A weekly box of these groceries genuinely changed shopping/cooking habits, for the better. I was compelled to help reposition it as a brand, to access a more sophisticated audience and support the growth of the service. The new concept looks quite different from the current brand so, to gain full approval, the new aesthetic needed to be rendered traditionally - using a screen printed format. This helped to successfully 'land' the idea, and plans are now in place to covert the existing site with the new art direction as well as a range of new feature-rich functionality.