ABOUT

We needed to launch the all new Mazda CX-80 SUV to the UK market generating as many eyes on our content as possible and then convert that attention into action. This couldn’t just be any car launch, we needed to demonstrate strategic use of social media content execution (bringing to life three rows of car seats without falling into the static interior car photography trope), and utilise relevant third parties to bring it to life within an integrated campaign framework. Ultimately, we needed to generate emotional resonance for the audience to sign up for a test drive.

The results? We successfully introduced the CX-80 to our target audience reaching over 2.4M people, engaging over 500,000 and driving over 1.5K test drives (30% higher than Mazda’s average lead generation campaign).