ABOUT

ABC Studios UK commissioned OUAT to raise awareness of ABC as a brand and On Demand service, whilst promoting a range of shows, increasing viewing across all platforms and to leverage this by utilising the key leading men of ABC Studios.

Our Proposition : To showcase the irresistible talent & personality of ABC Studios leading men

Campaign Activity
AV
60” & 30” origination sizzles pushing rich ABC content & leading men – localised across 6 European territories
Look & Feel: Slick, Sexy, Classy, Confident, Powerful, Dramatic & Emotive

Digital
Interactivity being key, we put the consumer in control to choose their own ABC content via a microsite which was localised across 3 European territories with 41 possible outcomes.

The activity was supported with a digital media campaign utilising Interactive VOD units, enticing the audience to choose their own irresistible man of ABC Studios' shows.