ABOUT
ABC Studios UK commissioned OUAT to raise awareness of ABC as a brand and On Demand service, whilst promoting a range of shows, increasing viewing across all platforms and to leverage this by utilising the key leading men of ABC Studios.
Our Proposition : To showcase the irresistible talent & personality of ABC Studios leading men
Campaign Activity
AV
60” & 30” origination sizzles pushing rich ABC content & leading men – localised across 6 European territories
Look & Feel: Slick, Sexy, Classy, Confident, Powerful, Dramatic & Emotive
Digital
Interactivity being key, we put the consumer in control to choose their own ABC content via a microsite which was localised across 3 European territories with 41 possible outcomes.
The activity was supported with a digital media campaign utilising Interactive VOD units, enticing the audience to choose their own irresistible man of ABC Studios' shows.
Back to ABC Studios Irresistible Men project
Oliver Keane
Motion Graphics Designer, Freelance
United States
Yashica Modi
Graphic Designer
United Kingdom