ABOUT

When Pampers needed to introduce their newest product, Pampers AMORE, they looked to OMS to help bring it to life. Photographer Marci Rhodes created imagery that makes softness something you can see, turning a product built on comfort and care into a visual story parents could feel.

Pampers AMORE was positioned as the brand's best diaper yet -- premium materials, a soft-as-cashmere feel, and performance built for babies with sensitive skin. A launch at that level needed imagery that matched the promise. Photographing a diaper is easy. Photographing what makes this one different -- the softness, the quality of the materials, the care in every detail -- takes a much more deliberate eye.

OMS photographer Marci Rhodes approached the project with that challenge front and center: create a library of launch imagery that feels warm, premium, and trustworthy, while keeping the product crisp and true to brand for every channel it would appear in.

Services Provided

Product launch photography
Soft-light and texture-driven set design
Material and detail close-ups
In-house photo retouching
Color matching to brand standards
Final asset delivery