ABOUT

For Horizon Organic's Back to School campaign, OMS produced a full suite of photo and video built around one simple idea: a kid holding their milk right up to the camera. Created in partnership with Urban Canvas, the campaign was photographed by Monty Milburn and filmed by Joshua Bray, combining bold red sets, real kid energy, motion-control robot video, and in-house retouching to follow Horizon from the classroom to the skate park.

Milk That Keeps Up With Kids.
Back to school is one of the most competitive moments of the year for kids' food and beverage brands. Horizon Organic needed a campaign that would put its single-serve organic milk front and center across every part of a kid's day -- the walk to school, homework at the kitchen table, practice, and after-school fun.

The creative called for a bold, unified look that could stretch across key visuals, product stills, and social video: saturated red backdrops, confident kids, and a carton pushed toward the lens so the product reads instantly at any size. Working with creative partner Urban Canvas, OMS handled the full production -- photography by Monty Milburn, video by Joshua Bray, and post by the OMS retouching team -- so every asset would look like it came from the same world.

Services Provided

Campaign key visual photography
Product photography
Motion control robot video
Kids talent direction
Set design and prop styling
Compositing and photo retouching
Social video and final asset delivery

One Look. Every Moment of the Day.
Phase 01

Building the World

Photographer Monty Milburn built each scene on the same glowing red backdrop, with props that tell the story in a single glance -- pencils and notebooks for homework, a backpack for the first day, a skateboard, a gymnastics bar. The consistent set language ties the campaign together while letting every kid's personality come through.

Phase 02

Motion Control Video

Videographer Joshua Bray used OMS's motion-control robot to deliver precise, repeatable camera moves for the campaign videos -- the kind of timing and consistency that's nearly impossible by hand. That precision let the team match moves across takes, layer elements cleanly, and hit the exact product moments the edit needed.

Phase 03

Retouching & Compositing

OMS's in-house retouching team brought every frame to a finished campaign standard -- compositing the hero carton front and center, cleaning and color-matching packaging to brand, and refining backgrounds, wardrobe, and skin so the full set reads as one cohesive campaign.