1M older people in the UK go for months without speaking to anyone, Age UK exist to solve this problem. We used the power of retail advertising to get our message out. Age UK partnered with John Lewis, Renowned for their Christmas advertising to create a bespoke version of the biggest TV event in the advertising calendar – the John Lewis Christmas TV AD. In a ground-breaking partnership, Age UK integrated their cause and charity across every touchpoint in the John Lewis business.
In a ground –breaking partnership with the Charity Age UK we mobilised our entire business and workforce to tackle the issue of loneliness: sharing our biggest asset at our most important time of year, our legendary TV ad. We created not one but to TV ads, each showing polar opposite views of the Christmas experience to highlight the issue and galvanise people into action.