ABOUT

The creative output of a media agency is varied. Our work reflects the broad range of skills and specialisms (from search to social to sponsorship to branded content to traditional media partnerships etc) across the agency on tap to solve a client challenge. Our work also reflects the diverse ways of working collaboratively, not just internally, but with a host of other agencies and media owner partners required for each client. Often we are not the final creative executioners which can make our final output seem less tangible and attributable.

I thought it might be helpful to list just some of the creative work we've been behind over the last 12 months -
-Channel 4 Humans 'Synths' stunt from last year, and last week's hijack across Channel 4's E4, Youtube and cinema for Aliens - all working with 4Creative and various media owners (see #alienleague on twitter for some of the buzz).
-McCafe Moments - an interesting new communications approach with contextually targeted branded content pieces on TV for McDonald's working with Channel 4's The Outfit (search McCafe Moments via Campaign).
-Putting Royal Caribbean ships onto Google's Streetview to drive search - a great example of resourceful creative thinking that's won loads of Awards.
-Loads of innovation used to drive conversation with digital out of home campaigns working with our out of home specialist partners Talon and Grand Visual such as Walkers with Tweet to Eat and Pepsi Max bus stop take-over.