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Quaker Oats shared the warmth for winter!

Utilising digital OOH activity this campaign displayed real-time temperature data, encouraging audiences to scan the QR code and claim a discount off their next purchase of Quaker Oats. Discounts were based on UK average temperature data – the colder the weather average, the bigger the discount!

The bus shelter in Kingston, London utilised a LIVE thermal-imaging feed, playfully encouraging audiences to claim their discount off their next purchase of Quaker Oats. The colder the weather got, the more they saved!