London’s “Big MAX” has beaten the Gherkin in a mouth-watering 50th anniversary makeover.
The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger.
The impressive IMAX depicts the Big Mac's bun, patty and all the famous garnishes in its biggest form to date; a Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres – surely a Guinness World Record in the making.
Created by Ocean Outdoor and out-of-home specialist Talon, and agencies OMD and Leo Burnett as part of the Big Mac’s birthday celebrations, this delicious McDonald’s visual feast will light up London until February 25.
The Gherkin clearly needs to ketchup.