ABOUT

Cornerstone Insurance in Nigeria launched a product which allows car owners insure their vehicles by paying the premium daily over the course of a year; this dropped the cost required way below 99% of items we spend money on daily. As low as N100 daily.

Imagine how many things we buy with more N100 daily.
Our Insurance is CHEAPER THAN your <insert regular commodity>.

Contagious128 employed this insight as the crux of our campaign, enticing our TA to adopt the product by showing how we spend more money on items of less value, thus should consider insuring their vehicles of much greater value in the same way.

To create an online presence for the campaign, Search and display ads on Google and Youtube were used, Online Advertising also ran on Social Networking Sites, and 3rd Party websites with High Nigerian Traffic.
Interest sites of car owners were used and placement and topic targeting was also employed.
For Social Media Management on SNS, we continued to explore the different items 'car owners who are skeptical about insurance were enlightened on what insurance is, it's benefits and a landing page with all the auto variants from