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Key illustrations used across the member's platform on AARP for their "Medical Breakthroughs 2024" feature.
Some of the most challenging health issues today are now manageable, and even curable, thanks to new game-changing technologies. Advancements taking place in cancer, heart health, infectious diseases, brain health, and more, are revolutionising healthcare: AI-assisted colonoscopies, lifesaving surgery for deadly bleeding strokes, a new treatment for C. Diff, small and easy insulin pumps for Type 2 Diabetes, game-changing treatment for heart failure.
The challenge was creating illustrations that informed and intrigued the older generation AARP audience, who perhaps aren't as trusting or accepting of technology in a health setting.
I concepted an idea-forward approach with a visual inspired by medical imaging that emphasised these incredible breakthroughs, in an engaging, and above all, human way.
Hand drawn in Procreate on iPad.

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Bronco Studio
Spain
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland
Victoria Mytnik
Branding Designer
United Arab Emirates
Anastasia Domash
UI/UX & Web Designer, Freelance
Belarus
Maria Kulichkova
Brand & Packaging Designer, Masha Kulichkova
France
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine
Xavier Segers
Graphic designer / Illustrator, The Last Dodo
United Kingdom
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan
Maggie Stephenson
Editorial & Advertising Illustrator, Making Pictures
United States