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Dick Lovett is one of the UK’s largest car dealership groups and we were tasked in totally redesigning their company website from the ground up.

The design was taken end to end by myself working closely with our own development and marketing team whilst making sure every step of the way the concepts and ideas were in sync with the DL marketing & sales teams. This includes client discovery with key personnel at Porsche, Ferarri, Aston Martin, BMW, Land Rover, Jaguar, Mini and their own specialist section.

This was a huge undertaking and we also had to turn this site around in 7 months to make sure we met the deadline of their current website subscription ending.

I produced high fidelity wireframes alongside simple prototypes to assist in conveying the vision we had for the site. These were also useful in the UX stage to make sure what we were creating was best for the customer experience.

It was great to have so many great assets to work from!