Olivier Aumard Creative Director

ABOUT

During 24 hours, for the International Day for Biological Diversity, Lacoste’s crocodile made way for ten endangered species all over the world. On this day, Lacoste became «crocodile free» in every square foot of its shops and in every communication (TV, OOH, social medias and e-shop). Novak Djokovic, a Lacoste ambassador, took part in the operation by wearing an official outfit with the Hawaiian Monk Seal logo during Rome’s ATP Masters. The campaign encountered outstanding media exposure. It also drove a record number of customers in stores.

MADEIT CREDITS

  • LacosteClient
  • Anne-Sophie TouveronPost Production
  • Antoine ChoqueCreative Director
  • Benoit FerranAssistant Art Director
  • Bertille ToledanoAgency Management
  • Charlotte SeillierAgency Management
  • Christophe CaurretDirector of Music Creation
  • Fanny BuisseretAgency Management
  • General Pop PantinProduction Company
  • Green United Music ParisProduction Company
  • Jessica FecteauAssistant Art Director
  • Jonathan Baudet-BotellaArt Director
  • Julien LevêqueHead of Activation Strategy
  • Lennie SternHead of Creative and Entertainment Strategy
  • Olivier KharonMotion Design
  • Rémi BabinetChief Creative Officer
  • Suzy MorinAgency Management
  • eurobest
  • BETC FranceAdvertising Agency
  • Olivier AumardCreative Director
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Crocodile Free

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