Oliver Spicer Freelance Brand Designer & Illustrator

ABOUT

Premium Identity Built for Market Disruption.

Sip came to me with a clear objective: a visual identity that communicates exceptional quality, sustainability, and modernity in a category dominated by dated aesthetics. In a crowded shelf‑space, their design needed to justify premium pricing, capture attention instantly, and reflect the brand’s ethical ethos.

Through strategic exploration and custom illustration, we gave Sip a vibrant, modern identity that elevates perception, enhances brand recall, and supports ambitious retail goals.

Strategy meets craft.

We began with a deep dive into Sip’s market positioning and the competitive landscape. The goal was to create a visual identity that not only looked great but strategically elevated the brand.

Key elements of our approach:

1. Brand Strategy Integration: Defined the brand personality - playful, sustainable, premium - to guide every design decision.

2. Visual Differentiation: Developed a bold colour palette, distinctive typography, and custom illustrations to stand out on the shelf and online.

3. Flexible Identity System: Created scalable design components for packaging, digital assets, and future product extensions.

4. Consumer-Centric Design: Every element was tested for clarity, legibility, and appeal to the target audience.

The Solution: A Cohesive Premium Identity.

Our final design solution combined bold modern typography, vibrant colour accents, and playful, hand-drawn illustrations. The result is a brand identity that feels premium yet approachable.

Highlights:

1. Logo & Typography: Clean, modern, and flexible, designed for both packaging and digital presence.

2. Colour Palette: Warm, vibrant tones that stand out on shelf and signal artisanal quality.

3. Custom Illustrations: Evoke the playful, sustainable character of the brand while maintaining premium positioning.

4. Packaging Hierarchy: Designed for readability and shelf impact, guiding consumers to key product benefits.

Impact: Measurable Brand Elevation.

Since launching with its new visual identity, Sip Syrup has experienced tangible commercial growth, validating the strategic positioning behind the brand.

The refreshed identity has supported:

Major Wholesale Wins

Sip secured significant wholesale contracts, including being stocked in Westmorland Services across six locations, a respected operator known for championing high-quality, independent brands. The brand is also stocked in Coaltown Coffee Café’s, alongside a growing number of independent specialty retailers.

In addition to retail expansion, Sip was named Runner-Up in the Rising Star Competition last year. A strong signal of both product quality and brand credibility within the industry.

MADEIT CREDITS

  • Sip SyrupClient
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