Oliver Spicer Freelance Brand Designer & Illustrator

ABOUT

Brain Fog is a hazy IPA concept created for Static Brewing Co., a brewery that thrives on creativity, noise, and a bit of chaos. The goal was to design a label that captures that “too many ideas at once” feeling, the messy, inspired headspace where creativity really happens.

The artwork leans into bold illustration and rough textures to bring that energy to life, pairing it with clean, confident typography to maintain balance. The result is a label that feels expressive and unfiltered, much like the beer itself, hazy, vibrant, and full of character.

Atmospheric, warped, mind-bending - these themes inspired the visual direction for the Brain Fog beer label. My process began with research and rough sketches to explore different ideas until I landed on a concept that best captured the essence Brain Fog wanted to convey.

After that, I refined the main illustration and created supporting background assets, enhancing the overall visual impact. The final step was experimenting with different colour themes. The craft beer sector is quite crowded, so the can needed to be eye-catching to stand out when placed next to its competitors.

MADEIT CREDITS

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