Wrapped with love by Paulo Oliveira for Ahrtor ApothekeWho liked - Wrapped with love by Paulo Oliveira for Ahrtor Apotheke

Paulo Oliveira Creative Director

ABOUT

What if someone wants to give flowers - but can’t?
So I created a tribute to my son, who can’t enjoy the classic flower moment with his mother because allergies turn it into a sneezy disaster.
That’s the insight behind “Wrapped With Love”, a Mother’s Day campaign created by Lakehouse Creative Studio for Ahrtor Apotheke, a pharmacy that understands care isn’t always visible.
For many people, allergies turn even the most thoughtful gifts, like flowers, into a problem. So we flipped the script: flowers wrapped in thick, protective bubble wrap. A visual metaphor for care, protection, and the invisible gestures that speak loudest.
The idea was led by me, and developed through close collaboration with ChatGPT and Midjourney, using AI as a creative partner to explore fast different concepts and layouts.
“Wrapped With Love” rolled out as a series of in-store Posters and Social Media posts, reminding customers that affection doesn’t always need to be loud it just needs to be felt.