Paulo Oliveira Creative Director

ABOUT

Every good idea sounds slightly insane before it works.
Mine came after designing the logo for Nosso Shopping - a mark with a loop that curls back on itself. So I "stole" the shape and built a whole campaign out of it.
Nosso Shopping had just finished a refurb: new stores, new playground, new cinema, a rebuilt food court. Big news. Small budget. Smaller deadline.
The idea: People twisted into that same loop, finally holding something. "No loops. Just great cinema/culture/style."
Back then it took hours with production and post-production, casting, models, CGI, and hours of Photoshop and a budget and time that we and our client couldn't afford. Today it'd take a fraction of the time. Same drawing. Same thinking. Faster hands. Just a vision.

If you run a brand or agency and want to talk about turning a "crazy but it kind of works" idea into something that actually ships, on a real budget, happy to have that conversation.

MADEIT CREDITS

  • Nosso ShoppingClient
Add yourself to this project

Who liked - No loops

Back to No loops project