Paulo Oliveira Creative Director

ABOUT

To launch the new NBA TV channel on ZON, we avoided the obvious.
Instead of announcing it, we visualised it. NBA players entering everyday spaces at a scale that doesn’t fit, breaking ceilings, crossing floors, interrupting normal life.
A simple idea: when the NBA arrives, everything feels bigger.

Print and outdoor campaign for ZON.

MADEIT CREDITS

  • ZONClient
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