ABOUT

Exploring how designers use memory when interacting with design and what areas of memory are most influential.
Key trends are now a common part of design culture inspiring designers and creatives. I want to find out how a trend gets created and developed through the creative design process and cultural memory to become a key trend. The way in which key trends are originally composed will always be controversial, but from my research I’ve drawn a conclusion that most key trends are influenced or even started by memory. The three areas I would break this down into are personal memory, cultural memory and designers’ influences. These three form a cycle that loops and constantly grows a design into a trend.
Memory plays a crucial role in coercing and influencing your creative thought process; I think that key trends are started by a unique personal memory from an individual that gets interpreted into a design, maybe by a company or a sole designer. The type of memory I believe that is most influential is an episodic memory or a flashbulb memory. Both of these types of memory are normally very visual and I believe that is key to creating trends or unique design, because key trends are initially started by unique design. This is where the “new” comes into design.