ABOUT

My role in the campaign was to take existing guidelines and Facebook assets (carousels and image links), and use them as the basis for a set of native ads, GDN ads and a Geolocation ad. This involved a combination of translating the existing Facebook assets into 7 EU languages, creating GDN templates for translation, creating native ad images, and creating and expandable geolocation ad - a first for the company. With over 700 assets created in total, and new technology being utilised, the project involved a great deal of management and organisation, and involved liaising with not only the client, but also the digital marketing agency responsible for publishing the ads, and the ambient intelligence platform responsible for the development of the geolocation ads.