The power of partnership and, of course, Twitter! Congratulations to team U-Studio at Unilever for the success of hashtag#BringBackTheDouble: 100k tweets and retweets to bring back this classic lolly brand. And with their happiest customer being Justin Bieber, we're proud to have Beliebed. Read the article below.
- Popsicle is bringing the fan-favorite Double Pop — its classic ice pop that comes with two popsicle sticks — back to shelves thanks to Justin Bieber.
- The "Baby" singer tweeted at the brand in May to ask for the Double Pops to make a comeback.
- Popsicle said that if his tweet got 100,000 retweets, it would bring the Double Pops back for the masses.
- On Sunday, which was National Ice Cream Day in the US, the post reached 100,000 retweets.
- Popsicle has since confirmed to INSIDER that the Double Pops will be coming back into production.
Popsicle is bringing the fan-favorite Double Pop — its classic ice pop that comes with two popsicle sticks — back to shelves thanks to an unlikely popsicle champion.
In May, Justin Bieber tweeted that he and his manager, Scooter Braun, discussed how they could not find the "double stick popsicles" and wanted them back.
The brand quickly responded with a personal offer to send a batch of the Double Pops to Bieber and Braun.
Still, fans were not satisfied and demanded that the coveted Popsicle Double Pops make a return to shelves. So Popsicle issued a challenge: if ice pop lovers managed to rack up 100,000 retweets on a post about the Double Pops, the brand would bring them back for the masses.
The post aptly hit 100,000 retweets on Sunday, which happened to be National Ice Cream Day in the United States.
Popsicle celebrated the accomplishment by announcing that the Double Pops would officially make a comeback, which INSIDER confirmed with a representative for the company.
And Popsicle is leaving the flavor options up to the fans as well. The brand put out a tweet on Monday asking Double Pops enthusiasts which flavor they want to bring back.
Now its up to the masses to get it right. And if you're a Belieber, you're probably going to opt for banana.