Oliver Woodley
SVP, Head of Commercial
ABOUT
How do we shape a new character for a city beyond the obvious traditional tourism marketing? How do we influence perceptions to motivate consideration?
An 8-minute film with Personal Journey and Human discovery at its heart. Equally cinematic and relevant to the tourism category in theme. The film's story arc and the authentic unfolding narrative takes the viewer on a captivating journey of the unseen Dubai.
33 countries in over ten languages Collectively had global impressions over 2.4Billion. During the campaign, we saw a 12% increase in audience seeking more information at VisitDubai
MADEIT CREDITS
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Dubai TourismClient
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[email protected]Client Services Director -
Elie NasrSenior Creative -
Oliver WoodleySVP, Head of Commercial -
CiarĂ¡n BonassECD / CD -
Carl JreissatiCommercials Director