About me

Passion. The great force that unleashes my outstanding creativity and makes me set off again and again for new shores. Mine is marketing and communications, both fields in which I have been successful for over two decades.
I started my career by studying Business Engineering at the Berlin University of Applied Sciences and have been working for SAP SE since my graduation in 1997, starting within development, where I was responsible for building up and leading the central test organization as well as for marketing activities at SAP Hosting. Further stations have been in strategic development, and Active Global Support being first in charge of global product management of SAP's Premium Engagement Program including services such as SAP MaxAttention followed by my function as Director Business Development for the region Latin America. Later I moved to Singapore in the same role taking over responsibility for Asia Pacific. In that role, it was my job to drive SAP's support offerings within the indirect channel to success.
Now, as VP and Global Head Marketing and External Communications for Services and Support at SAP SE, I lead a global team with the responsibility to create marketing content of all kinds (print/digital/video) as well as customer references (written/video), the external and internal distribution of marketing content via central platforms, communications (press releases/newsbytes) and social media (blogs/posts/videos/podcasts), the execution of own events, as well as integrating into existing key events, to raise awareness and generate demand for Services and Support from SAP.
I am also member of the JCI and of the association of professional journalists in Germany (DFJV).
As a Business Development professional, I am particularly characterized by a deep understanding of complex products and services, the ability to distill messaging for purposes of selling, marketing, training, positioning. I am recognized for the creation of unique sales assets (from complex descriptions to easy-to-understand) and requested by several departments. I have won various awards and was part of talent management (high potential). My management experience includes personnel responsibility with hiring authority and budget responsibility.
As an active and dynamic person, I am constantly broadening my horizons and making new, valuable contacts in my free time while traveling, skiing, and boating. Both in my professional and private life, I am also committed to climate protection and sustainability, which I believe is the key to success at all levels.