ABOUT
"How do we sell a physical product instore that first has to be designed on an iPAD and then 3D printed?". The answer: a gift card. However; gift cards are small, don't stack up well against bigger products and as a generality aren't all that interesting to the consumer. So we developed what we called the "Gift Cube". To fit in with the branding I created for the premium product we based the logo on the same design minus a few elements and added some colour. As the target market was for kids we made the design more playful, taking photographs of various different Makies you could create and added a silhouette to represent the toy you were as yet to design. Rather than an empty box we also added what we nicknamed "the wobbler", a small circle of card on a spring that would hold the gift card you received when you took the box to the checkout.
Back to Makies Gift Packaging project
Irina Eller
Graphic Designer, self employed
Estonia
Ivan Neff
Video Editor, RTL Croatia
Croatia (Hrvatska)
Mahdi Kargozar
Production Manager, Lichi Studios
Canada
Tim Olden
Graphic Designer & Illustrator, Freelance
United Kingdom