ABOUT

The wellbeing partner for energy seekers and physical movers, Holland & Barrett sought to evolve its packaging portfolio to fuel its next chapter of growth. Invisible Dynamics was tasked with reimagining Holland & Barrett’s vitamins and supplements packaging portfolio, creating a new VHMS packaging experience and delivering new global packaging identity concepts.

How can you impact the health of millions through the power of design? A balancing act of consumer insights, industrial design, sustainability and branding, we developed a packaging strategy including custom form design, custom packaging design and brand system design, spanning color, typography and iconography.

Invisible Dynamics is proud to have played a role in ushering in a new era for the iconic British brand, helping Holland & Barrett cement its position as a leading authority in the global health and wellness market.