ABOUT

We have created a brand design for the Italian wine brand Momenti Leggeri. Momenti Leggeri means "bright moments" in Italian. From the Brief: "This wine cheers up every day of the week and will delight you with its pleasantly light taste". The brand philosophy - leave your cares behind and enjoy the moment. We have a minimalist label design that is a reflection of the lightness of the wine, but on the other hand the typeface is quite solemn. The illustration of the white pigeon is an interesting detail that draws attention when the wine is on the shelf. It's also interesting to look at when the bottle is on the table. The story behind the pigeon - the wine is made in Italy. The first idea was to depict the bridge of Venice or St Mark's Square. The square is famous for the fact that there are always many pigeons. So we decided to use a white pigeon as the symbol of St Mark's Square.