Olga Kott Photographer/​Videographer & Content Creator

ABOUT

This series reflects on the significant changes of values systems in modern communities.
A desire for wealth and material possessions leads to decline in interest in ethical and
spiritual matters for many people nowadays. That perhaps moves us away from faith,
morality, and appreciation of traditional foundations, and towards a culture that instead
focuses on brands and indulges in worldly desires.
The very absurdity of such a phenomenon is emphasised by the use of easily recognizable
characters in combination with the products of mass consumption, inducing the
viewer to think of the rapidly changing scale of values within contemporary society.

MADEIT CREDITS

  • * Olga KottSchool of Creative Arts Degree Show 2013
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