Sean O'kelly
Creative
ABOUT
Led the corporate refresh for Twin Group, developing and delivering a cohesive brand strategy across its two divisions. I was responsible for the full creative direction, from brand development through to implementation, ensuring consistency across multiple business units while allowing flexibility for distinct product lines. This included the design and production of marketing materials such as brochures for three core offerings, alongside the creation of a scalable brand system to support long-term growth, clarity, and ongoing use across the organisation.

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