ABOUT

This boutique beer branding takes its lead from the sport of kings, bringing racetrack heritage to the starting gate with a fresh, contemporary edge.

Every element is run off racing culture: the bold colour blocks of jockey silks, enclosure passes, and the unmistakable influence of the Tote. Together, they form a visual identity that jumps cleanly from the stalls - lively, confident, and well-bred, never tongue-in-cheek.

The target punter is a thirty-something drinker who likes a flutter on something different. They’re happy to back innovation, but only if it’s a safe bet on quality and tradition. The graphics keep things light on their feet, playful without becoming a joke, and designed to go the distance.

This is beer for those who know a good thing when they see it: a strong pedigree, a modern finish, and a drinking experience that’s always worth backing. Form says it’s a winner.